What makes a good market research candidate?
Getting your dream job in market research is no mean feat. Companies are becoming increasingly picky about what they’re looking for and more and more roles are becoming withdrawn or filled internally. Having the right skill set, attitude and bags of enthusiasm can help you to get the job you really want.
Here’s some tips on how you can tick all (or at least most) of the boxes…
Your cv ultimately decides whether or not you get invited to an interview, so it’s important it’s the best possible reflection of your career history.
Include a profile/summary statement at the top of your cv; this gives you the opportunity to personalise it, highlight your strengths/key skills and advise what you’re looking for.
List out tasks/responsibilities in bullet points
Create a tailored version of your cv for each role you apply for – look at what terminology they and what they’re looking for and ensure your cv reflects this (being truthful of course!)
Keep it to two sides of A4 and ensure all of the formatting, grammar and spelling is correct!
Let your personality shine through in the interview.
The personality/cultural fit within an organisation is often just as important as the right skillset.Employers
are usually seeking well rounded individuals, with interests outside of work and ability to build rapport in an
interview setting. This is even more important for client facing roles, where relationship with clients is
Show ambition – within their business. Don’t be afraid to express your desire to work hard and do well.
Most market research companies (especially the larger ones) will value this trait and will help you to progress.
However, beware the ’jumpy’ cv. Think carefully about your career choices, as market research employers –
recruiting for permanent roles – are looking for candidates that are going to commit to their business
Swot up. A common reason candidates do not get the job is a lack of understanding of the company and role. Employers want to feel valued and assured that that you really want their job, so do your research on the company’s website, Linkedin account and in the press, as well as studying the job spec
Be concise. Know how to articulate what you do in a concise yet informative manner, whilst selling what you do. This is easier said than done and requires practise
Show enthusiasm. Good market researchers are naturally curious people. Prepare intelligent questions which show you’re taking the opportunity seriously and imagining yourself in the role. Ask what the next steps are, this is a good way to bring the conversation to an end
Practise your hand shake, no one likes a limp fish!