TV shopping is “recession proof”

Television shopping is a market that has proven itself to be “recession proof”, according to one expert.

Andrew Malcher, co-founder of home shopping network, High Street TV, has told the Yorkshire Post that the market has flourished despite the recession, and that home shopping works “brilliantly.”

This could be positive news for those seeking broadcast jobs, as it may make their job hunt process a little easier.

Also, the Television Bureau of Advertising claimed that over half of consumers prefer to learn about their favourite products or brands via a television shopping network on – potentially providing a greater sense of job security for those who have secured television jobs, as demand for home shopping is unlikely to drop.

For Malcher, the success of the television shopping business has meant his company has continued to grow and flourish, allowing it to supply its products not only through the television, but via high-street stores and their website.

“Our goal is to have 5,000 individual sections in retail stores and supermarkets across the UK within the next couple of years,” he concluded.

High Street TV is not the only network to have experienced success over the past few years, with Retail Week reporting that such was the success of QVC’s regular beauty product spots, the network launched a separate, 24-hour channel dedicated entirely to beauty products last October.

by Deborah Bates on February 14, 2011

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