Primary market research is a very skills based industry and as such the recruitment process can often be tricky. Market Research Agencies will be on the lookout for candidates who not only fit culturally within the organization, but who have a certain level of experience in a number of key competencies.
This can often be very frustrating for candidates, when they have gained experience in a certain sector or methodology because of circumstances and who would like to change because they are more interested in another area. They tend to find it very difficult to find a company willing to make that investment.
By and large most market research agencies these days seem to be very careful about who they bring on board and they are very picky during the selection process. Candidates can have 9 out of 10 required skills and still thought by the company to require too much investment at an early stage.
Within this reality, what can candidates do to prepare for these challenges? There are a few things you can certainly do:
Research research research! It is very important to understand as much as you can about the company, as well as being able to explain in your own words what sets them apart from their main competitors. When you understand their values and how you can add to all of those it will help you to convince them you are genuinely interested in working for them.
When you apply for a specific role, read up as much as you can on the industry and research methodologies you would be interested in working with, and follow any events, magazines, and industry news relevant to that particular role. You can also try to look for short or long-term courses that can help you improve any skills you might be lacking. That knowledge and interest will certainly come across in interviews and help you to make that career change.
Lastly, if you really want that career in market research, don’t give up! It might take some time to find that great fit, but you will learn from each interview you go to and real passion will always show.
Good luck!
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