Trying to make sense of all the data we have access to, as a result of automation, has become a priority for business. Critical decision making is reliant on an organisation’s ability to harness new technologies and integrate them with more traditional marketing analysis in order to innovate and grow.
The need to understand the consumer and innovate has forced job roles to evolve and as a result there is an increasing demand for candidates who are skilled analysts and can interpret a broad range of data sets coming from a variety of sources. As a result, company structures are changing, with a move towards a less segmented and more integrated way of working and job roles are not only asking for analytical skills but there is an increase in demand for digital skills in particular.
Earlier this year, Ellen Hammett discussed key trends in media in 2019 highlighting that “Traditional silos will need to be broken down and a more integrated approach to reaching customers will need to be adopted by sales teams and marketing specialists,”
Since the middle of 2018, we have seen a notable increase in briefs asking for skills in digital and content analysis. Digital and content analysts use data from all stages of a customer journey (including awareness and engagement) to help maximise the effectiveness of content across media, platforms or territories and increase brand advocacy and accountability.
These roles are appealing as they give candidates the opportunity to work with digital tools and examine trends, consumers wants and needs, with the aim of unearthing clear and actionable insights. In return these insights inform strategy and creative outputs that help inspire companies to be more successful.
Demand is high for skills and experience in social listening, behavioural analysis, content analysis, web analytics, Strategy and Planning, UX design/architecture, SEO marketing and conversation rate optimisation.
Digital & Content Analyst roles often ask for language capabilities and cultural sensitivity to help maximise global effectiveness. Being able to understand customers in another language from an emerging market or key territory is vital in helping global brands succeed. South America (especially Brazil) and China are still seen as key growth areas, for FMCG giants, and as such the demand for Chinese and Portuguese language skills is on the increase. But Chinese and Portuguese aren’t the only popular languages. Since the start of this year we’ve already had permanent and freelance briefs for candidates with fluent French, German, Spanish, Italian, Dutch, Japanese, Turkish, Polish, Russian, Swedish, Danish, Greek, Latvian and Czech language skills. In addition to language capabilities there is a need for an understanding or expertise in one of the following : Analytics, User Research, Content Management, Social Listening, Web analytics, Gamification, Localisation and Translation skills.
Our consultants are always interested in hearing from candidates with a background in Digital & Content Analysis.
We work with agency and client side roles and are particularly interested in hearing from bilingual or multilingual candidates. To learn more about what jobs we may have available check out our vacancies or email our us at email@example.com