Marketing appears to be an increasingly popular career option for Oxbridge graduates, according to figures documented by marketingweek.co.uk.
Industry figures claim that the rise in marketing graduates from top level universities is boosting the perception of the sector, putting it on a par with prestigious sectors like finance, law and medicine.
According to Cambridge’s post-graduation survey, the number of graduates entering the marketing industry has doubled in the past four years, signalling that top graduates are increasingly on the prowl for marketing jobs.
London is one of the UK’s biggest hubs for marketing, meaning that Oxbridge candidates might be moving in their droves to the capital as a result.
Oxford University was unable to provide official figures but industry experts ‘observed a similar split’.
The figures appear to correlate with a survey by High Fliers Research, cited by guardian.co.uk, which claims that marketing is the leading destination for new graduates for the first time since 2002.
David Thorp, director of research and professional development at the Chartered Institute of Marketing, commented on the rising number of graduates eyeing up marketing: “…marketing now really does impact on every area of life both in the commercial, public and social spheres.
“It is an exciting prospect to be involved in a profession that is so interwoven within society,” he added.