Keeping it digital
The importance of social media as a means of communicating to key target audiences has exploded over the past year, as companies fight to maintain revenues and increase market share in a tight economic climate.
Already Facebook and Twitter have released data to show that they are attracting more senior members of the public and sites like Friends Reunited and the like, have been struggling to maintain market share . They are working hard to ensure that they get back the revenues they lost as a result of the emergence of free to use competition.
Online content and marketing strategies are criutical to most business’ success. Many global organisations based in London have created multilingual jobs in their online departments, so that they can employ local people, sometimes freelancers with language skills, to develop their international marketing strategy and administer the language content / optimisation for their website.
Job types employed by businesses in the international digital arena include digital communications, localisation specialists, content managers, editors, and Search specialist or Affiliates , and these specialists are either employed directly by the company, or by using the services of an external digital agency. They key goal is to make sure that their presence is at the forefront of their targeted client base.
Anyone looking to work in the multilingual job market should think carefully about what skills they have and look at what their understanding is of the digital world. More and more roles have an element to them which needs to be involved in the online industry, especially within the areas of marketing and media.
Working with a digital agency recently, who was looking to recruit two graduate trainees as part of their plans to expand enormously over the next 24 months, the key deciding factor was the evidence applicants were able to produce about their passion for the industry. It was no longer enough to show some basic experience in an online agency, or to have studied the online module in a marketing degree and have had experience on facebook.
The successful applicants in this particular process, were able to take their skills to another stage and had their own blog, had set up their own website and had lots of opinions on other sites as to how they would improve their web presence.
The digital market has been seen as an easy place to attain a secure and interesting job , beacause of the increase in demand for digital skills in business and the rapid growth in popularity that this particular sector has experienced. Advice from this particular client , who were eventually successful in their hire, is to make sure your cv shows as much about your passion for the industry as your practical experience. With the emergence of free software to set up blogs and websites, there is no excuse for someone not to try out blogging or tweeting or writing site content.