Digital Marketing Specialist, B2B Technology

  • Location: Greater London
  • Salary: £25000 - £35000 per annum + Healthcare, Pension, Training
  • Contract: Permanent


An ambitious global communications agency, responsible for delivering B2B Technology Communications, is looking for skilled Digital marketing Specialist to join their growing team. As a business, they provide clients with a boutique approach built around their goals and scaled to fit their needs, working across sectors including Information Technology, Telecoms, AI, Martech, Retail Tech, Broadcast & Media Technology.

A digital marketing specialist is responsible for driving the day-to-day integration of digital to meet clients' objectives. This includes search-engine marketing (SEM), pay-per click advertising (PPC) and content marketing to engage clients' audiences and generate sales leads. They should be capable and confident with a thorough understanding of the techniques, platforms and skills to deliver tangible, measurable results.

The digital marketing specialist is part of the client servicing team and plays a key role in advising clients and building client relationships.

Campaign development
•Contribute creative campaign ideas that add digital and content marketing elements to campaigns.
•Offer strategic, tactical and practical advice to the account teams and clients develop digital and content marketing tactics to deliver on objectives and secure their ongoing business.
•Develop SMART objectives for the digital elements of each programme and agree on the measures of success.
•Monitor and report success against the original objectives and continually modify a campaign plan to make sure we achieve the goals.

Campaign execution
•Work with the account team to execute the digital elements of campaigns including SEM/ PPC, content marketing and social media.
•Help team members with outreach and engagement, day-to-day monitoring and optimisation, results analysis and testing new strategies.
•Measure the impact of campaigns including engagement, web traffic and conversions.
•Use Google Analytics and other tools to analyse, interpret and share the data behind the results.
•Apply SEO techniques to help organically optimise content.

Knowledge and research
•Research current and new innovations in content marketing, PPC/ SEM and MarTech which will add value to the lorries and our clients.
•Maintain an up-to date knowledge of web monitoring platforms like Google Analytics, Google Tag Manager and Google Search Console.
•Maintain current knowledge of paid and organic tools for search engines and social media platforms like Google, YouTube, Facebook, Twitter and LinkedIn.
•Understand the fundamentals of on-page and off-page SEO including keyword creation and deployment to help organically seed content.

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Find out more details about this job

For more details contact: Marilyn Marazzi

0207 492 1751

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