Marilyn Marazzi

Marilyn Marazzi

Consultant PR & Communications

Digital Marketing Specialist, B2B Technology

  • Greater London
  • Permanent
  • 27-40K

An ambitious global communications agency, responsible for delivering B2B Technology Communications, is looking for skilled Digital marketing Specialist to join their growing team. As a business, they provide clients with a boutique approach built around their goals and scaled to fit their needs, working across sectors including Information Technology, Telecoms, AI, Martech, Retail Tech, Broadcast & Media Technology.

A digital marketing specialist is responsible for driving the day-to-day integration of digital to meet clients' objectives. This includes search-engine marketing (SEM), pay-per click advertising (PPC) and content marketing to engage clients' audiences and generate sales leads. They should be capable and confident with a thorough understanding of the techniques, platforms and skills to deliver tangible, measurable results.

The digital marketing specialist is part of the client servicing team and plays a key role in advising clients and building client relationships.

 Campaign development

  • Contribute creative campaign ideas that add digital and content marketing elements to campaigns.
  • Offer strategic, tactical and practical advice to the account teams and clients develop digital and content marketing tactics to deliver on objectives and secure their ongoing business.
  • Develop SMART objectives for the digital elements of each programme and agree on the measures of success.
  • Monitor and report success against the original objectives and continually modify a campaign plan to make sure we achieve the goals.

 Campaign execution

  • Work with the account team to execute the digital elements of campaigns including SEM/ PPC, content marketing and social media.
  • Help team members with outreach and engagement, day-to-day monitoring and optimisation, results analysis and testing new strategies.
  • Measure the impact of campaigns including engagement, web traffic and conversions.
  • Use Google Analytics and other tools to analyse, interpret and share the data behind the results.
  • Apply SEO techniques to help organically optimise content.

 Knowledge and research

  • Research current and new innovations in content marketing, PPC/ SEM and MarTech which will add value to the lorries and our clients.
  • Maintain an up-to date knowledge of web monitoring platforms like Google Analytics, Google Tag Manager and Google Search Console.
  • Maintain current knowledge of paid and organic tools for search engines and social media platforms like Google, YouTube, Facebook, Twitter and LinkedIn.
  • Understand the fundamentals of on-page and off-page SEO including keyword creation and deployment to help organically seed content.

 

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