Senior Social Media Manager - Travel, Leisure & Tourism

  • Location: Greater London
  • Salary: £45000 - £50000 per annum
  • Contract: Permanent


A travel, leisure and tourism agency, which works with a wide range of partners in both the UK and overseas, is looking for a Senior Social Media Manager to join its established team.

The Senior Social Media Manager aims to drive the development of the company's social channels; ensuring content is aligned to the overarching content strategy and marketing objectives. The role involves managing staff, taking a data led approach to content decisions, working with the Senior Social Media Manager to oversee the social media strategy for marketing across owned channels (and advising on earned and paid), delivering ROI, supporting markets with social media best practice, writing, editing and proofing before posting in the required tone of voice and to local market specifications. Additionally, the job will comprise of repurposing content for social channels, engaging with social communities' and monitoring performance and optimising content accordingly.

Essential experience includes having an in-depth understanding of social media platforms, social trends and social marketing best practices. The Social Media Manager will be working across the marketing team to look at ways social media can add value across the customer journey and to projects, analysing social media insights to inform and recommend social content choices, working with the content team to populate the global content calendar with social content, extensive analytics and reporting experience sharing insights with wider teams and taking an agile DSDM approach to working. It is vital the candidate has extensive social copywriting experience including UK and international experience, a good knowledge of the UK, excellent communicator with well-developed diplomatic skills as well as being able to deal with senior level contacts.

The successful candidate will be highly computer and web literate, with excellent MS Office or similar and a good knowledge of CM and CRM systems, understanding of photo editing and desktop publishing tools. Taking a data led approach to producing content for social channels (Facebook, Instagram, You Tube and Twitter) is a must, as is employing specialist digital writing skills and content curation to publish and optimise content across channels.

Please contact Marilyn Marazzi for more details (
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For more details contact: Marilyn Marazzi

0207 492 1020

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