Senior Manager, Digital (online,tvapps, vod)

  • Location: Central London
  • Salary: £depending on exp
  • Contract: Permanent
  • REFERENCE: tndigital


Our client, is currently defining and delivering the digital products for their Kids TV brands as well as their Entertainment and Movie channels.

They currently operate TV Vod Apps, websites and mobile apps and are launching a new kids mobile app soon.

With a dual reporting line into the Commercial Director (from a commercial and operational perspective) and the VP Kids International (from an editorial and content perspective), the Senior Manager will be responsible for the commercial KPI delivery, strategic direction, budget management, creative direction and product development across our non-linear platforms for our UK children's and entertainment brands, including VOD, mobile and TV apps and websites.

This role dovetails with the existing TV Programming teams who are acquiring content primarily for our TV channels. It will work closely with these teams to ensure content rights are protected, programming and brand strategies are consistent with TV lead but at the same time exploit (and create) VOD and digital content within the digital team.

Key Responsibilities include:

•Budget and targets - Ensure monetary KPI's are achieved. Oversee digital budgets; managing digital P&L and planning new expenditure.
•Monetisation - Build strong relationships with our digital advertising sales agencies to ensure the commercial viability of all digital products, implementing unique sponsorship opportunities and setting up new revenue streams. Diligently report revenues to stakeholders in the business.
•Strategy - Remain up to date on key developments in the market, highlighting challenges and identify opportunities around existing and new technologies and platforms.
•UX - Review and refine the Information Architecture (IA) and overall UX (user experience) to ensure optimal performance.
•UGC - Develop user-generated content tools which encourage a 360 experience with our TV channels and digital portfolio.
•Leadership - Directly manage and lead a small team of Digital Content Producers in the creation and commissioning of innovative and engaging content (e.g. games, short-form programming)
•Project Management - Ensure day-to-day updates and large scale projects appeal and interest the audience, and are delivered to tight deadlines and budgets.
•On-Air Promotion - Drive usage through the production of powerful on-air promotions and stunts.

Candidate Profile

To be successful in this position you will have experience of managing a team and will be comfortable and confident in managing critical stakeholder relationships. You enjoy working proactively to identify opportunities, solve problems and manage external agencies.

You will also have experience of supporting an external sales teams who are tasked with selling inventory as well as experience of implementing and managing ad inventory, maximizing viewing of digital content and analysing analytics to improve performance and hit KPIs especially across our kids business.

Qualifications and/or Experience Required:

•Extensive Experience developing and evolving successful consumer focused websites, VOD properties and/or mobile apps.
•Must have experience of managing a team.
•Must be commercially minded with experience of developing and delivering digital revenues
•Conversant with different ad-serving, video, CMS and UGC moderation platform and technologies; comfortable coordinating between different internal and external teams to solve problems
•Experienced with regulatory parameters, in particular around the collection of children's data and targeted advertising.
•Knowledge of API usage and web application hosting.
•Able to manage and control budgets effectively
•Experience of games and short-form video production and management would be advantageous but not essential
•Experience with Basecamp, Jira, or similar collaboration tools.
•A user-centered design approach to understanding audience needs and validating solutions.
•Experience within children's media would be advantageous but not essential - however an interest in the area is essential.
•A good understanding of social media, such as Twitter, Facebook and Instagram.
•A good understanding of ASO and SEO techniques.
•Excellent presentation, communication, and influencing skills.
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Find out more details about this job

For more details contact: Tracey Newton

0207 492 1751

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