Channel Planner - FTC - 3mths

  • Location: UK
  • Salary: £depending on exp
  • Contract: Contract
  • REFERENCE: tncp


We have an urgent role for an experienced Media Planner/Channel Planner to join this hugely successful UK Broadcaster in West London.

Must have experience of media planning/on-air campaign planning ideally within another multichannel or agency - techedge would be advantageous.

As Channel Planner you will be responsible for devising integrated (promos and continuity) campaign strategies to launch, grow and sustain new programmes and services.

Responsible for producing weekly continuity and navigation plans ensuring optimal use of channels continuity allocation. Ensuring plans are in line with campaigns, business focused, on brand, editorially sound and compliant with OFCOM guidelines.

Liaising with marketing, editorial, creative, announcers and Continuity Manager, you will be responsible for the commissioning of promos, continuity, menu stills and interstitial elements which deliver the overarching channel and media objectives.

Responsible for final schedule sign off for handover ensuring all onair elements for your channel are on brand and editorially sound.

Monitor, evaluate and analyse all campaigns on an ongoing basis ensuring efficiencies and optimum campaign performance and present findings to key stakeholders

Work closely with Media Planning Manager to create Long range plans that are aligned with channel strategy

Work with Marketing to ensure that all campaign elements are aligned with other marketing activity including Off Air.

Check continuity scripts are editorially and tonally on brand and compliant.

Manage the use of inventory of your channel(s) ensuring optimal use of airtime, identifying new opportunities to effectively reach target audiences across both linear and non linear platforms.

Monitor the commercial co-efficient and audience flow of your channel(s), ensuring continuity is utlisied effectively to retain audiences within the channel or wider portfolio.

Potentially line manage/Lead and develop and delegate when necessary to your Assistant Channel Planner ie overseeing the implementation of your onair promotional plans.

Manage late changes to campaigns and schedules to minimise any impact to your channel and the network.

Work with the Continuity Manager on major campaign launches and special stunts/projects and better ways of working with the in-house systems and processes.

Identify opportunities to drive incremental impacts through optimised promo airtime and break patterns.

Deputise for the Media Planning Manager when required

Assist the Media Planning manager with ad hoc projects to enhance channel performance

Work closely with the Network Optimisation Manager to ensure effective weekly optimisation and delivery of your campaigns versus plan

Management of promotional inventory as required
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Find out more details about this job

For more details contact: Tracey Newton

0207 492 1751

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