IoR will help members “reinvent themselves”

The recently launched Institute of Recruiters (IoR) will help its members “reinvent themselves and innovate”, according to its director of ICT and operations, Azmat Mohammed.

Those associated with the industry body, which launched on Wednesday, have spoken out to refute claims that the organisation would steal members from the other big recruitment bodies – the Recruitment & Employment Confederation (REC) and Association of Professional Staffing Companies (APSCo).

Mohammed did admit that each of the bodies’ activities could potentially “cross over”, but added that the IoR could “increase membership for all incumbents in this space, because they will reinvent themselves and innovate.”

“We’re not taking their market share,” he added. “We are growing this space.”

However according to HR Zone, IoR “joins an increasingly crowded marketplace.” As such, it has tried to differentiate itself by offering a certified apprenticeship, university-level accreditations and a “rotation placement programme” for its members.

Furthermore, for recruitment, London is generally the hottest hub of activity. However the IOR will be based in Manchester, giving it another unique selling point for its potential members and the ability to communicate with not only southern members, but northern members as well.

IoR’s director of member services, David Barbar, certainly seemed confident after the organisation officially launched. He claimed in HR Magazine that the body had been “thrilled” by the response it received during the build-up to it going operational, and said that this demonstrated “a real need for a body such as the IoR.”

by Deborah Bates on June 2, 2011

posted on boyce recruitment updates,