Social media has changed the way we interact with the world dramatically and creates fantastic marketing opportunities to reach a wider audience than ever before. The number of job roles in social media analysis has risen dramatically over the past 12 months’ . We are always asked about the kind of social media job opportunities on offer so this week we have decided to write about what a social media analyst actually does?
A social media analyst would research what conversations ALREADY exist around a brand or specific to a campaign, across social media platforms. They would then use this to help recommend and inform brand strategy. They would not be responsible for creating campaigns or managing communities. More about these roles at a later date. A social media analyst would need to code tweets and other social media content for its sentiment and then report on the most influential Twitter users (by number of followers) for each brand, report other key metrics for social media conversation types on any particular given topic and write insight reports benchmarking sentiment of conversations around the brand Vs its competitors and examining industry share/dominance, comparing demographics of the ‘influencers’ for each brand amongst other ad hoc tasks.
If you apply for roles in social media analysis then you may be asked about your own social media profile, twitter account and whether you blog or what your favourtite blog is.
In addition, employers look for excellent MS Excel skills (complex pivot tables are a must) and the ability to crunch through thousands of rows of Excel data, quickly being able to cut the data as deemed necessary to gain insight into potential spikes in data – usually data pulled into various charts in Powerpoint. Clients look for an ability to quickly recognise key words, filter on these and look into stories behind them using social media monitoring tools as well as an understanding of how to set up search strings to retrieve accurate info .
If you are interested in becoming a social media analyst then contact the team or set yourself up on our job alerts to be informed of the latest opportunities on offer.