More and more job descriptions seek people who push boundaries, challenge the status quo and think outside the box. As the world is changing and technology has evolved beyond recognition, businesses are clinging onto the need to develop new innovative services or be one of the first to position themselves as truly enterprising. This has never been more apparent than within the creative professional services businesses who are frequently asked to resolve issues in relation to branding, strategy and consumer perception.
On the other hand, in a difficult economic climate , businesses look for a “safe pair of hands” in which to entrust their problems. Trust is of the utmost importance, however when candidates use this term to describe their own personality employers often interprete this as being very “run of the mill” and without any entrepreneurial traits or inventiveness.
Our recommendation to any candidates looking to position themselves on the job market is to consider carefully how you would be able to offer both a trusting hand and expertise in opening clients up to new ways of working and thinking.