The digital skills harboured by the unemployed youth of today are estimated to be worth £6.7 billion to the country, reports freshbusinessthinking.com.
Businesses are said to be ‘in vital need’ of the particular skills that prospective Generation Y workers are supposedly blessed with including web design, coding and social media expertise, according to the study.
Businesses expect around a fifth (21 per cent) of their growth to develop though digital channels whilst the survey also highlights that businesses rate digital skills on a par with new business development and customer acquisition abilities.
Over three-quarters (77 per cent) of businesses acknowledge that young people have digital skills ‘in abundance’, making them potentially well placed to apply for media jobs. London is the UK’s media capital but Manchester, Birmingham or anywhere else in the UK could make use of these digital skills.
Ronan Dunne, O2 CEO, commented on the figures, cited by hrmagazine.co.uk: “It’s a travesty that whilst businesses are crying out for digital skills, they are excluding from the workplace the very people who have them.
“We want to encourage them to make the most of the fact that they have grown up in a digital world and be confident in the value of their skills to prospective employers. Businesses need to recognise the value that young people can bring – they are the future fuel of the economy and have the skills we need to help pull us out of recession,” he added.