I'm a candidate I'm Hiring
Boyce Recruitment Boyce Recruitment
Search Jobs Submit Brief Send CV
Search Jobs Search Jobs

Home » Current trends

  • Boyce Recruitment
  • Submit Brief
  • Send CV
  • Send Timesheet
  • Get in Touch
  • +44 (0) 207 492 1751
  • TV Broadcast and Media
  • Post Production & Creative Services
  • Corporate & Business Support
  • PR & Communications
  • Market Research, Data Insights & Analysis
  • Multilingual
  • All Jobs
  • About Us
  • Candidates
    • The Interview
    • Create a better CV
    • Temp FAQ’s
    • Timesheets
    • Refer a friend
  • Clients
    • Our Recruitment Services
    • Flexible Seconded Recruitment
  • Blog
  • Contact

Current trends

Boyce Recruitment

deg

 

 

There’s a massive transformation in the media landscape with the majority of us spending over half of our daily lives using screens ( PC, tablet, mobile, tv…..)  These are used for learning, making purchasing decisions, finding jobs, sharing conversations amongst many other things. The next generation are already embracing this world. Even as early as primary school age, in many UK schools for example, children at the age of 7 or 8 are given tablets on which they do their homework, whilst being “monitored “ by their form tutor.

A recent study showed that an incredible 60% of people under the age of 40 use their multitasking skills after work, they watch tv whilst communicating (often what they are watching) using social media or text or surfing on the internet.

We’ve all come across someone who uses  twitter, linked in  or facebook to get advice on their purchasing decisions, seeking recommendations or feedback on their friends’ and their family’s experience of products or services.  The lines are blurring between where readers consume content, how they buy things, and how all of the ideas generated from lifestyle content turn into either identity or preference or purchase behaviour. Retailers, service providers and manufacturers all recognise the impact that social networking has on success and are keen to ensure their strategy will keep us committed to their brand. Companies are also keen to sue their strategy to attract and retain talented staff.

When we look at social media patterns we see that consumers look for strong views, ideas that challenge, stories that stand out and  pay less attention to straightforward and bland conversations and self promotion. The most successful brands work hard to get our attention and sometimes court controversy in order to build loyalty.

Subscribe to your favourite brands on facebook or follow them on twitter, and you will be instantly transported to a world of conversation which also promotes interesting thoughts, opinions as well as make sure any promotional offers, incentives and events that take place are well publicised.

We see similar patterns in recruitment. Many candidates aren’t interested in just considering a website or looking at a job description. They are interested in following brands and working for a company that innovates and pushes itself to the limit and who aren’t afraid of taking risks, particularly on the social media platform. They want to understand what is unique and be part of a business that leads rather than follows and will use their network to consider which jobs to apply for.

 

 

Previous article: Crossrail set to boost London businesses by £49 billion
 
Next article: Number of zero-hours contracts could be four times official estimate, says research

Recent Posts

  • How to Prepare for Remote Interviews
  • Recruiting trends within the PR / Comms sector 2021
  • Seconded
  • A Step By Step Guide To Onboarding Remote Workers

Categories

  • Advice
  • Employer
  • Sector News
by Boyce Recruitment on August 2nd, 2013
posted in Advice

Latest news

  • All
  • Advice
  • Career Hub
  • Employers
  • Sector News
footer-logo

Boyce Recruitment
31 – 35 Kirby Street London, EC1N 8TE

  • Submit Brief
  • Send CV
+44 (0) 207 492 1751
From the blog
  • How to Prepare for Remote Interviews
  • Recruiting trends within the PR / Comms sector 2021
  • A Step By Step Guide To Onboarding Remote Workers
    Essentials
    • Submit timesheet
    • Submit a brief
    • Upload CV
    Policies
    • Accessibility Policy
    • Cookie Policy
    • Diversity & Equal Opportunities
    • Privacy Policy
    Sitemap
    • Job Register
    • About Us
    • Flexible Seconded Recruitment
    • Candidates
    • Submit timesheet
    • TEMP FAQS
    • Clients
    • Corporate & Business Support Recruitment Agency
    • Market Research, Data Insights & Analysis Recruitment Agency
    • TV Broadcast and Media Recruitment Agency
    • Post Production & Creative Services Recruitment Agency
    • PR & Communications Recruitment Agency
    • Language Recruitment Agency
    • Refer a friend
    • Submit a brief
    • Upload CV
    • Blog
  • Submit Brief
  • Send CV
We use cookies on our website to give you the most relevant experience by remembering your preferences. You can view our cookie policy and privacy policy. By clicking “Accept”, you consent to the use of ALL the cookies.
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT