A global crisis communications network specialising in a niche market was looking to recruit a Crisis Response Manager. Headquartered in London and Singapore, the agency operates a worldwide network of 43 offices in 29 countries around the world.
The key challenges when recruiting for this role were finding people with relevant experience who were keen to carry this over into a niche sector, maritime. Finding candidates with a solid background in crisis communications can also be difficult as this type of experience is usually entwined with broader PR/corporate communications skills. Therefore, it was important for this position that peoples experience was solely in crisis communications and that they had covered all the areas a role like this entails. The client also had a list of competitors that they did not want us to approach; this meant cutting down that volume of applicants with straightforward transferable skills. The role also involved a lot of travel and ad hoc hours, so it was important when recruiting candidates that they were happy to work under these terms.
What we did
With such a specific role, we proactively used resources from our extensive network to search for people with the appropriate skillset. We reached out to candidates who fitted the brief and conducted face to face interviews to ensure they had the relevant experience; it was also essential to ensure the person fit in with the culture and ethos of the company. We submitted six applicants to the client, each with varying strengths to provide the client with a variety of options. The client went on to interview three of the applicants, with two taken to the second stage before making an offer.