BBC hail digital legacy after record Olympic viewing figures

The BBC is aiming to build on the digital legacy left by the London 2012 Olympic Games, which produced record viewing figures.

According to, the broadcaster invested a significant amount of money in its online service, which allowed people to see any sport taking place in the Games. The BBC now hopes to progress from this platform in terms of its web offering.

The online facility was a hit during London 2012, delivering 2.8 petabytes of data on the busiest day – August 1st was the day Bradley Wiggins won his gold medal in the cycling time trial race. Team GB ended up finishing third in the medals table.

Among all the consumption data that people in London broadcast jobs are now sifting through for trends, a point related to technology has emerged, a BBC executive has noted.

Cait O’Riordan, the company’s senior sport executive, said: “While PC and tablet usage has generally peaked and dipped at different times of day, mobile consumption has increased steadily from the morning to a plateau in the early afternoon, before dipping away in the conjunction with TV viewing in the evening.” columnist Gideon Spanier noted that both the BBC and Team GB had a good Olympics, with several stats showing how engaged the country was. For example, 27 million viewers tuned into BBC One for the opening ceremony.

Mr Spanier suggested it could come as some relief after the BBC’s coverage of one of the year’s other most high-profile events, the Queen’s Diamond Jubilee, was widely criticised by commentators.

by Paul Smithson on August 14, 2012

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