The female struggle
I read a very interesting article in Research Magazine(www.research-live.com) covering the widely discussed topic of Women as leaders in business in Market Research . A survey conducted by Women in Research and Lieberman Research Worldwide discovered that within the Market Research sector just 29% of women have more than 4 direct reports as opposed to 49% of men.
In addition when describing their job 58% of women listed primary job function as quantitative or qualitative research and analysis, project or client management, as opposed to 30% of men. More men than women defined themselves as Senior Management or executive and more men than women were confident in asking for a pay rise.
Whether these variances are a result of company culture created in companies or whether this has something more to do with a general lack of confidence in women’s in defining their ability makes for interesting debate.