by Ashley Curtis on February 7, 2012

posted on boyce recruitment updates,

Social media popular for recruitment, shows study

Social media platforms such as LinkedIn, Facebook, and Twitter are being increasingly used for the process of recruitment.

That’s according to a study by Candidate Manager, which shows that local press is falling out of favour compared to the content sharing platforms.

Of those that use social media to advertise positions, such as jobs in London for example, 92 per cent head to professional network LinkedIn, while 43 per cent use social media giant Facebook. In addition, 32 per cent of firms use Twitter to advertise. This is despite more companies having a page on Facebook (77 per cent) than LinkedIn (66 per cent).

However, the most popular way to advertise is still through corporate websites and online job boards, which attract 47 per cent of potential candidates, cites Irish Examiner.

Declan Whooley, marketing executive at Candidate Managers, outlined some of the other findings of the report: “The next twelve months will be fascinating from a recruitment perspective.

“It is perhaps not surprising that the most common recruitment objective for 2012 is to streamline the recruitment process. It is interesting that our survey found that lower cost per hire was a recruitment objective for half of the respondents, while 53 per cent wanted a faster time to hire,” he added.