by Ashley Curtis on April 24, 2012

posted on boyce recruitment updates,

Social media platforms crucial for attracting employees

Micro-blogging platform Twitter has revealed itself to be one of the most effective platforms for recruitment.

That’s according to recruitment software firm Bullhorn, who suggests that a firm’s followers on Twitter are three times more likely to apply for a job than a LinkedIn connection, reports castleford.com.au.

The firm’s 2012 Social Activity Recruiting Report highlighted how recruiters in the UK, US, Canada and Australia use Facebook, Twitter and LinkedIn as recruitment tools, cites smartupsmart.com.au.

It found that while Twitter appears to be the most popular, a healthy 21 per cent of firms utilise all three networks to attract potential employees. However, Facebook was shown to be the least effective tool, despite the platform’s huge user base.

As a result, jobseekers may want to check the Twitter account of recruitment agencies to see if, for example, they are tweeting about jobs in London.

Ben Fuller, sales director at Bullhorn, commented on the uptake of social media by recruiters: “While Twitter provides the best return on investment for recruiters, LinkedIn continues to generate the volume of job interest and activity, driving three times more job views than Twitter and six times more views than Facebook.

“Facebook is the least effective channel for sourcing candidates, despite being the largest social networking site in the world,” he added.