Murray-Federer match comes close to record audience figures

The BBC’s coverage of the Andy Murray-Roger Federer Wimbledon final saw audience numbers reach close to record levels.

According to broadcastnow.co.uk. the figure peaked at 16.92 million during the final set. This means it is the second most-watched Wimbledon match of all time, behind the 17.3 million who tuned into see Bjorn Borg and John McEnroe’s 1980 clash.

The All England Club tournament has not been won by a Brit since 1936, with the potential for a historic victory helping to bring in viewers; however, the Scot’s Swiss opponent was in excellent form and won 4-6, 7-5, 6-3, 6-4 to take a record seventh Wimbledon singles title.

For people working in broadcast jobs at the BBC, the occasion provided the second biggest audience of the year behind the Euro 2012 quarter-final, in which England’s football team were defeated by Italy.

The Murray-Federer match also saw huge demand for tickets, reported guardian.co.uk. Passes for the event were going for more than £5,000 on secondary ticketing websites.

Edward Parkinson, managing director of ticket exchange Viagogo UK remarked: “People are prepared to pay because there is something unique about the live experience and because they want to be able to say they were there. Having a British man in the final for the first time in 74 years only increases that.”

by Paul Smithson on July 9, 2012

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