Job details
Senior Marketing Analyst, Telecommunications

Salary: £32000 - £48000 per annum + Excellent
Contract: Permanent
Location: London

Full description

Sector: Market Research, Marketing, Sales & Client Services
Reference: GT/seniormalstelco

Senior Marketing Analyst is sought to join a leading UK Media & Technology brand's insights team, with responsibility for analysis of all marketing campaign performance and trends, assisting forecasting and strategic planning.

You will use your expertise in database marketing, statistical modelling and performance measurement to create actionable insights and make recommendations to advertising, direct marketing, sales and finance teams.

Responsibilities include:

- Identifying trends in marketing performance, including volume, value, creative, offer, targeting, attributable vs non-attributable sales
- Delivering ad hoc analysis to enhance understanding of performance drivers
- Producing accurate monthly call forecasts for inbound call centres
- Identifying ways to improve call forecasting process for acquisition and customer marketing
- Developing innovative long range forecasting process and planning tools

The successful candidate must be able to demonstrate:

- Experience in developing actionable marketing insights, managing reporting processes and be able to dissect complex data sets for non-technical team members.
- Background in customer and prospect data analysis for a large B2C organisation's marketing team.
- Have a degree or equivalent with a strong statistical component
- SAS & Excel, including Visual Basic
- Excellent communication skills and focus on commercial results

To enquire about this job

Contact: Genevieve Taylor
Email:  gtaylor@boycerecruitment.co.uk
Tel: 0207611 3999

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