Senior Research Analyst- TV, Consumer Insights

  • Location: Greater London
  • Salary: £30000 - £35000 per annum
  • Contract: Permanent
  • REFERENCE: As13/02

Description

Looking for an experienced media research professional to join a high performing team within a Youth and Entertainment Consumer Insights & Analytics team. This role will be a pivotal member of the team, responsible for supplying performance analysis for both brands across their linear and non-linear platforms and ensuring best practice is in place to deliver this analysis.

SKILLS/KNOWLEDGE
• Experienced research analyst with established experience within a relevant media research background â€" ideally in TV research although candidates from other media owners, TV ad sales as well as research or media agencies may be considered.
• Highly numerate with strong statistical skills/background and qualifications (relevant degree with a strong numerical focus such as Mathematics, Science or Engineering).
• Highly competent at analyzing large datasets â€" with the ability to look beyond the numbers and transform data into actionable insight.
• Detailed working knowledge of TV data systems (TechEdge) and how to analyse this data and present any resulting learnings.
• Exceptional Excel skills with relevant work experience using excel to distill complex data sets into audience insights.
• Experience in long term performance forecasting, ideally of a linear channel but other platforms will be considered.
• Detailed knowledge of the UK TV and wider media marketplace and a strong interest in TV/digital entertainment platforms â€" from a consumer and business perspective.
• Strong communication skills both in written and verbal communications.
• Knowledge of relevant TV/Digital measurement systems (e.g. BARB, Techedge, Omniture, Comscore).
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