by Paul Smithson on June 26, 2012

posted on boyce recruitment updates,

Google TV joins UK broadcasting landscape

The emergence of internet search giant Google into the UK broadcasting sector looks set to make a splash when the its service launches next month.

Google TV, a set-top box capable of displaying broadcast television shows as well as online videos, is due to launch in the third week of July, according to marketingweek.co.uk. The product will be produced in partnership with Sony.

Gildas Pelliet, European head of marketing at Sony, said: “Entertainment content is available through so many channels and sites, and Google TV helps consumers easily find what they want to watch, listen or play with the freedom of the internet and using the familiar Chrome browser.”

Considering Google’s online search dominance and the popularity of its YouTube video sharing service, the launch of Google TV is likely to be felt by many people in London broadcast jobs – particularly since customers also look set to be able to access content from Sony’s archives.

Broadcast.co.uk reported that the system will be the first set-top box to utilise the Android operating system, which will allow people to use apps on the device – including one that turns smartphones and tablets into remote controls.

The product is currently available on pre-order for £200, but a Google TV DVD player is also due to be unveiled later this year costing about £280.