What 2012 will bring in terms of job confidence is uncertain but is certain is that next year ain’t going to be easy times for some industry sectors. Businesses are constantly looking to review and revalue their assets including their employees to ensure that they are getting the most value for their business.
There are still however some really exciting growth areas, within the London media / broadcast sector there will be an increase in VOD specialists as the DVD market gradually loses its place in the home.
Within market research we have seen some interesting roles arise within the FMCG retail market. There is so much pressure on consumer related industries to analyse and use market research to examine their market and understand how to make better decisions in order to beat their competitors in what has been, in many ways, a retracting market. The internet has hit retailers dramatically and larger stores have been aggressive in trying to win as much customer loyalty as possible.
On the corporate and support team we have seen an increase recently in sales roles, and also client services or account management positions. Roles which are revenue related , even if they are not solely focused on bringing in new business , are critical to making sure customers stay with us . It is really important to be able to justify revenues. We have met with some really talented people recently who have been great at generating new business. They are however always looking to join a business which is constantly evolving and innovating as now is the time for many to use their skills in a role they feel truly passionate about.