Posts Tagged ‘corporate’

Meet Bobby : Affiliate Sales Manager TV Industry

Wednesday, October 2nd, 2013

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This week we interview an Affiliate Sales Manager in the broadcast sector.

Bobby is responsible for the development of international new business opportunities for an International Entertainment Network of digital television channels within the Satellite, Cable, IPTV, Closed Network and Mobile industries, with particular emphasis on pan-European and African linear carriage

 

  • Why is your role important to the business?

This role is key in any media studio looking to expand their TV offerings internationally. Affiliate deals expand the footprint of the company globally and widen the distribution and audience numbers for that particular channel or content.

How long have you been doing what you have been doing?

I have been doing affiliate sales for over 4 years now, I have been doing sales generally for the last 10 years.

  • How did you get into this : what did you do before?

I worked for Yell.com, I was a London Key Account Sales Manager. My role was to develop and maintain client growth, customer acquisition, turnover and profit expectations ensuring company targets & deadlines were met. This was done by conducting accurate and effective business building reviews, presenting new product offerings and negotiating service requirements.

This role whetted my appetite for face to face high level business discussions/sales and led me into media.

  • What was the interview process like to get this position, or how did you start your career in this sector?

I was always interested in media, especially new media – so when I was approached with the role for my  current employer I grabbed the opportunity. It was a lengthy interview process which involved meeting directors and also doing presentations at a high level. This was an important insight into the role I was walking into.

  • What tips would you give someone who was interviewing in your company?

Be confident, concise and have a good knowledge of the company and your role. Another key point is remember an interview may be the only chance you have to sell yourself to the company so as well as following the structure of answering questions and saying the right things, if you need to go off track to emphasise a point of why you are the best person for the role, grasp that opportunity, you may not get another.

  • What aspects of your role do you enjoy the most?

I enjoy the travel aspect of my role and having face to face business discussions which vary from country to country. Also the feeling when you have made a sale which you know will impact the business in a positive way and your revenues/targets also is fantastic!

  • What are the challenges faced in the role?

Saturated market in some territories, cost, and of course competition.

  • What 3 adjectives would you use to describe the type of person/ skills needed in your job?

Motivated, Entrepreneurial and Persistent

  • What is the highlight of your career to date?

Making my employer the most widely distributed South Asian TV channel in the UK and Europe.

  • What is the most valuable lesson you have learnt in your career so far?

 To be patient, persistent and focus on the end goal as opposed to trying to focus on the short term target.

  •  What are your predictions on how your role will evolve in the next 5 years?

It will evolve from being very linear based to being very much content based and focusing much more on the new media technologies and the different methods of consuming content. 

  • What advice would you give to someone who wants to get into your sector?

Build relationships, be patient in your approach to selling and find opportunities in places you would not normally consider

              What do you do in your spare time, when you aren’t working?

 I enjoy running, I am captain of my local Sunday league football team and I enjoy travelling and exploring the world.

 

Attractions of the London Job Market

Thursday, May 30th, 2013

Many ambitious graduates believe that working in the London job market is the only way they will be able to realise their career ambitions,  as London offers the chance to progress far more quickly than they would in their local hometown.

Over an incredible 89% of our database comprises of candidates who have moved to London to find work at some point in their career. Why is that?

London’s importance of being a centre for international trade and development is supported by the fact that there are representatives of every industry residing in this metropolitan City. Primarily known for its Banking & Financial services offering (London has more banks than any other city in the world – over 480 overseas banks) it is also host to Media Agencies and Owners, blue chip Consultancies, Technology specialists as well as being the host to several EU organizations. The list is endless and the amount of choice and competition means that there are some fantastic opportunities to progress your career at a pace which isn’t seen in the majority of other cities.

This competitive spirit means that many firms have elected London as their European and sometimes global head Office, so they have local access to the talent they need to help them keep ahead of their competitors.  In addition, London is a major centre of higher education teaching and research. Its 43 universities generate the largest concentration of higher education in Europe and attract many individuals who seek to further their education with postgraduate studies and professional qualifications. Once these people are qualified they may have already “settled” into London living and therefore may wish to stay in the city to look for work.

Furthermore, we can’t ignore the explosive growth of the tech scene. The city has even created  its own “Silicon valley” in East London, to ensure it’s ability to attract and keep the best entrepreneurs and innovators who aspire to create  global tech brands. This will create more jobs and hopefully attract the best tech talent on this side of the globe.  Our recruiters have  personally witnessed an incredible number of digital job opportunities being offered in London, with firms seeking strong tech and digital skills.

There is no sign of this slowing down, by any means.

Working in London can be frantic, the pace and hours of work can be challenging and the commuting is difficult if you are not used to being in crowded confined spaces in rush hour, for example.  However this is completely outweighed by the wonderful diversity of history and culture that the city has to offer.   People in London are generally friendly and open to diversity so it can be much easier to “fit in” to the London lifestyle if you come from another country or city. London offers a greater opportunity to work with languages as a result of the large number of international businesses who are based here.

Although living costs are much higher than the majority of UK and European cities, salaries are also higher. As a result a large proportion of the London job market is represented by people who live in the outer regions or Home Counties where living costs are considerably lower and although their earnings may be lower than their Managers or Directors, their London income allows them to afford very comfortable accommodation.

Career progression with languages

Friday, April 19th, 2013

This week Samantha Judd, Director of the Multilingual & Corporate Services team talks about languages and job opportunities. 

 

Today more of the world’s population is bilingual or multilingual than monolingual, and research in 2012 has confirmed that if you do speak more than one language, you are likely to be smarter than your monolingual counterpart.   Research showed that bilingualism helps develop the attention span and task switching functionality and thus linguists are afforded flexibility of thought and the ability to cope with change; both huge advantages in the work landscape of 2013.  Cognitive benefits have been identified in young children as their ability to adapt to change affords them greater confidence and security,  and in older people evidence shows a less rapid decline in cognitive functions during ageing.

Multilingualism and multiculturalism naturally enhances individuals opportunities in the work place.  Not only are they likely to be smarter, more confident and resilient to change,  the globalised nature of work is clear for all to see.   The evidence presents itself to us daily through the brands and logos which appear in all corners of the world and confirm that we are all consumers regardless of geography, language and culture.

Multi-national organisations invest significant amounts into localising their products and marketing messages to engage local markets both linguistically and culturally.  Additionally, the rise of social media is significant to brand capital and communication of brand values; linguists are in demand to ensure the Anglophone focussed business communication does not misinterpret, insult or ridicule the product or service locally.   Localised digital content should not only be linguistically accurate but culturally “in & of the moment” and the value of this should not be underestimated.

Korn Ferry research from a poll conducted by 12,500 visitors to their website suggested that bilingualism is already a significant hiring factor in senior roles with this demand expected to continue to increase.

At boycerecruitment we believe that the difference to our candidate’s opportunities of multilingualism is shown in later career rather than in the early days. Multilingualism will advantage you against your co- workers as the cognitive, personality and social benefits allow you to progress; you become more promotable and hence increase your earning potential.

Do multilingual individuals earn more money ?   As far as I am aware no specific research has been conducted in the UK on this, however an article in NY Times in 2012 suggested that the advantages to human capital gained from multilingualism would enable greater opportunities for career advancement.  This coupled with the cognitive benefits would allow individuals a greater amount of time to continue to work at reach the top level and thus enable more income producing years.

I am not bilingual but I would like to be.  Working in multilingual recruitment for over 20 years has allowed me to clearly see and track the benefits that have been presented to my colleagues, candidates and clients.  My advice to anyone looking for work with languages is to focus on the actual content of the job role and ensure that it is something that would challenge you regardless of how much language use there is initially.  I do however stress to candidates that multilingualism should be cherished and that it will pay dividends in later career.  There is always a chance to  promote your linguistic ability by communicating socially with colleagues & friends, offering help on global projects wherever needed or liaising with overseas offices.   It is never too late to start, so if speaking another language has always been a dream go for it; the health, career and social benefits will be an investment that you will not regret.

Become part of the Financial legacy

Tuesday, October 9th, 2012

 

  The financial services sector continues to battle against  the enormous stigma of being untrustworthy to its customers as well as an unreliable, disconnected employer. Customer confidence, remains at an all-time low and the industry recognises that its attempts to rebuild bridges with customers and account holders have not necessarily been working.

Annual cuts in investment for growth by the industry has been detrimental to suppliers with many businesses finding margins squeezed and contracts shortened. This has been very difficult for suppliers to the financial services sector and in turn has knocked the confidence out of the overall London job market.

Until recently, many skilled job seekers have purposefully chosen not to work in the financial services sector for the very reasons mentioned above, however, we have noticed a number of changes happening in this sector and hopefully, the building of confidence  in the sector as an appealing place to work . The reasons for this can be attributed to an increase in efforts to rebuild financial brands and determine how to win back customers and consumer confidence.

In additional new personal finance offerings from companies with no baggage or stigma attached, for example, Tesco, Waitrose and Marks and Spencer, as well as advances in technology and 100% online financial services providers, means that the traditional banks face new challenges in how to work in a market where local walk in branches are not needed as much as they once were.  

There has been a much more steady investment in market research and marketing as a whole  to raise the profile of the sector as a trusted service by establishing what consumers are thinking and what drives them to make decision. Investments in marketing communications have increased as the fight to raise brand perception with internal and external stakeholders becomes ever more aggressive. Organisations are working harder in an effort to retain and increase their customer base by building much closer relationships with the people that count.

One may argue that despite the difficulties the sector faces, there has never been a more interesting time to work in this sector. In what has for many years now, been viewed as a damaged, traditional industry, banks are being much more proactive now in maintaining customer engagement and deploying new techniques to maintain their competitiveness.   Many skilled marketing professionals want to be a part of this legacy and thrive on the challenge to raise the confidence and brand perception of the sector.

Future growth

Monday, December 5th, 2011

 

What 2012 will bring in terms of job confidence is uncertain but is certain is that next year ain’t going to be easy times for some industry sectors. Businesses are constantly looking to review and revalue their assets including their employees to ensure that they are getting the most value for their business.

 

There are still however some really exciting growth areas, within the London media / broadcast sector there will be an increase in VOD specialists as the DVD market gradually loses its place in the home.

 

Within market research we have seen some interesting roles arise within the FMCG retail market. There is so much pressure on consumer related industries to analyse and use market research to examine their market and understand how to make better decisions in order to beat their competitors in what has been, in many ways, a retracting market. The internet has hit retailers dramatically and larger stores have been aggressive in trying to win as much customer loyalty as possible.

 

On the corporate and support team we have seen an increase recently in sales roles, and also client services or account management positions. Roles which are revenue related , even if they are not solely focused on bringing in new business , are critical to making sure customers stay with us . It is really important to be able to justify revenues. We have met with some really talented people recently who have been great at generating new business. They are however always looking to join a business which is constantly evolving and innovating as now is the time for many to use their skills in a role they feel truly passionate about.